Expert practitioners on every engagement.
Kyle Brown
Foresight, design thinking, research synthesis, and game theory. 15 years of experience across agency, consulting, and advisory contexts.
Read bio →
Crystal Law
Customer strategy, omnichannel media planning, trend translation, and CX. 10 years of experience building brand-customer connections.
Read bio →A rotating cast of trusted collaborators — practitioners, specialists, and independent consultants we regularly work with on an engagement by engagement basis.
For all biopharma projects and work in healthcare, we collaborate exclusively with FSi CX — specialists in health experiences.
Visit FSi CX →Essential disciplines that shape our thinking.
Not services. Methodology applied simultaneously to every engagement — the integrated practice through which we read problems, make sense of things, and design responses.
Futures Studies
Foresight to expand strategic imagination. Identifying weak signals, mapping emerging trends, and building multiple plausible futures to stress-test strategy. Foresight is not prediction, but an explorative exercise.
Human-Centered Design
Every strategy must serve people. Research, empathy, prototyping, and testing embedded throughout the process. We design for the full spectrum of human experience: rational, emotional, behavioral.
Creative Intelligence
The best insights emerge from the collision of disciplines, perspectives, and ways of seeing. Generative thinking applied to strategic problems. We treat constraints as creative parameters, not obstacles.
Systems Thinking
Change happens in interconnected, complex, and evolving systems. We map relationships, identify leverage points, and design interventions that account for both intended and unintended consequences.
Futures Studies
Foresight to expand strategic imagination. Identifying weak signals, mapping emerging trends, and building multiple plausible futures to stress-test strategy. Foresight is not prediction, but an explorative exercise.
Human-Centered Design
Every strategy must serve people. Research, empathy, prototyping, and testing embedded throughout the process. We design for the full spectrum of human experience: rational, emotional, behavioral.
Creative Intelligence
The best insights emerge from the collision of disciplines, perspectives, and ways of seeing. Generative thinking applied to strategic problems. We treat constraints as creative parameters, not obstacles.
Systems Thinking
Change happens in interconnected, complex, and evolving systems. We map relationships, identify leverage points, and design interventions that account for both intended and unintended consequences.
Bring us a problem worth thinking about.
Strategic challenges, project inquiries, speaking and panel invitations, partnerships, press, anything else. Kyle and Crystal read every inquiry and respond within 24 hours.
Get in touchBring us a problem worth thinking about.
Strategic challenges, project inquiries, speaking and panel invitations, partnerships, press, anything else. Kyle and Crystal read every inquiry and respond within 24 hours.
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